A Successful Second Location: Rebuilding From Zero to $1M+ in a Post-COVID, Ultra-Competitive Market
In 2019, Jeff Palmer acquired Kings Park Dental Center — a practice in crisis after the previous owner had taken the patient base, leaving essentially zero active patients. Shortly after acquisition, COVID-19 hit, creating an unprecedented operational and marketing challenge.
Drawing on the same growth engineering principles that built Sterling Dental Center, Jeff strategically rebuilt Kings Park through precision marketing, leadership-first team development, and hyper-effective case acceptance systems — all while navigating pandemic-driven market volatility.
In a short window, Kings Park transformed into a thriving $1M+ revenue practice, in another highly competitive Northern Virginia market with dozens of competing dental offices. Today, it operates as a high-performing second location, with positive ROI across marketing channels, an engaged team culture, and strong new patient flow — proving the repeatability of Jeff’s engineered growth model.
Kings Park Dental Center — Results at a Glance
- ✅ Acquired 2019 with zero active patients after transition
- ✅ Navigated COVID-era market challenges
- ✅ Rebuilt to $1M+ revenue in a highly competitive market
- ✅ Positive ROI on all marketing and growth investments
- ✅ Strong new patient flow and patient experience focus
- ✅ Developed high-performing second location with scalable team culture
- ✅ Proof of repeatable leadership-driven, engineered growth model
