Built From Scratch Into a Multi-Million Dollar, Multi-Doctor Practice With a Magnetic Team Culture — In One of America’s Most Competitive Markets
In 2014, Jeff Palmer launched Sterling Dental Center from scratch — in a hyper-saturated market with 100+ competing dental offices within a square mile. Starting with 2 operatories and just $225K in annual revenue, Jeff applied his growth engineering methodology: precision digital marketing, leadership development, hyper-effective case acceptance systems, and a strong focus on team culture and patient experience.
In just 4 years, the practice scaled to $1M+ in annual collections, expanded to 4 operatories, and ultimately moved to a custom-built 7-operatory, 3,000 sq ft facility in 2022 to support continued growth. Today, Sterling Dental Center operates with multiple general dentists, specialists, and a highly engaged team — consistently attracting 80+ new patients per month and driving sustained multi-million dollar revenue.
The practice thrives on leadership-first strategy, magnetic team culture, and hyper-effective case acceptance, delivering both an exceptional patient experience and one of the highest-performing growth models in one of the most competitive dental markets in the country.
Sterling Dental Center — Results at a Glance
- ✅ Launched from scratch (2014) — $225K → $1M+ revenue in 4 years
- ✅ Expanded from 2 to 7 operatories in custom 3,000 sq ft facility
- ✅ Multiple general dentists & specialists on team
- ✅ 80+ new patients per month — driven by targeted marketing & leadership-aligned case acceptance
- ✅ Competing in market with 100+ local dentists
- ✅ Magnetic team culture driving high retention & performance
- ✅ Current multi-million dollar revenue with continued strong growth trajectory
- ✅ Sustained positive ROI across all marketing channels
- ✅ High patient lifetime value and premium patient experience
